Havent wrote for a while, best do an update!
Have pulled off logos to look into and annotate. Most seem to be uninspiring, and just plan boring. others are just TERRIBLE, clip art and word art! started annotation, just need to finish off that now.
also screenshotted some tv adverts for holiday operators, to see how they pitch themselves in the market. There seems to be some distinct categories – Classy/upmarket, family, personal, and all round. One company, which seems to be the first ever, has even used celebrity endorsement, which to me, brings the tone of everything down, and has an adverse effect. Relying on famous names rather than what the company is actually about just makes it look cheap.
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